Categories
Marketing

Fifty Shades of Grey. Take inspiration and boost your business’s marketing.

Earlier this week on a dreary February evening I broke my usual weekday routine to see movie of the moment Fifty Shades of Grey.

Despite the bad reviews I enjoyed it. It made interesting conversation and debate with a friend, her teenage son and girlfriend.

What’s the secret to this film’s success? 

Curiosity and the focus on raw human emotion?

A gap in the market?

This subject is not often broached and used as a main story-line for a major film. You’ve also got the build-up and fan base. It was huge. Millions of books have been sold across the globe.

Love or hate it, you can’t deny that Fifty Shades of Grey is a marketing triumph.

What can you do to give your marketing campaigns a boost?

1. A bold and noticeable campaign.

For a while now the trend in marketing has focused on subtle ways to promote a business through content marketing and social media.

All good, but maybe a bold and out-there campaign is what’s needed to jolt people away from their routine and take notice.

Break the mould and surprise your customers.

I’m thinking real life models (in place of manikins) in clothes shop windows – it would get people looking.

A coffee shop revamp that introduces 20 new teas and a free salsa lesson with every 20th coffee bought.

Or a performance from a local group in a electrical shop, showcasing the latest amps and speakers.

2. Jump on the bandwagon.

As per this blog talk about what’s current. Put your own spin on news and local issues. Blog and use social media to express your thoughts.

Views, likes and shares will draw people to your business and website.

Google favours a popular blog or social media post.

Do this regularly and your website hits and ranking will soar.

3. Go back to basics.

Remind people what you do.

When promoting your own business, it’s easy to get side-tracked and miss out important details in promotions.

Everyone’s in their own world, and new customers follow you on social media.

Show how your service or product will benefit them.

If you need inspiration on what to talk about, get out there and talk to your customers. 

You could hold a workshop, event or inspirational talk, give away free samples etc.

Take feedback on what people like about you and use the answers as a basis for a blog, social media update, newsletter, email or marketing campaign.

4. Timing.

Valentine’s Day was an obvious date to release the film but, it’s also that time of year when everyone needs a boost.

Can you take advantage of up-and-coming local and national events?

Or special occasions and times of the year?

Start planning. Draw up a promotion plan for the year ahead.

You can build up the momentum with teasers on what’s coming up, or for an event, offer incentives like early-bird offers and extra benefits for booking early.

Plan promotions across a variety of platforms.

A well thought-out, creative campaign can perform better than lots of one-off promotions.

Also by planning in advance you get everything done in good time and allow for distractions and delays.

I hope this blog has given you some ideas for your business.

Good luck with your marketing projects.

Vanessa

My service.

Categories
Marketing

What does a copywriter do?

I recently received a call from someone who wanted me to copyright their newly written children’s book.

It’s misleading but a copywriter has nothing to do with copyright law.

We have the almighty task of writing for business.

We wear many hats.

We could be a journalist one day, writing a blog the next, and then move onto writing for a website and doing all the research, SEO and behind the scenes tasks that you don’t think about.

The exact role of a copywriter varies.

Some will have a specific job within a company, or if you’re a freelancer every job is different.

Many will have a background in marketing or journalism, and some are skilled in writing for a specific audience such as the medical or law community.

It’s hard to define but we are all writers.

We aim to find the most effective way to connect with the audience and achieve the desired outcome of the job.

Whether it’s to sell, promote a brand, or move up the pages on Google.

Today’s copywriter.

Before online marketing, a copywriter’s role was to research and creatively write for various types of media such as magazines, newspapers, flyers, posters, radio etc.

We still do the above but the role has evolved to writing for and competing in the online world. 

We now

Write with SEO in mind.

Essential to get found by the target audience.

Write for various online platforms.

Such as websites, blogs, emails and social media. There are techniques, tactics and behind the scenes tasks for all.

Develop an all-round marketing strategy.

Looking at each business type, target audience, goals and tactics.

Effectively write for print.

It’s still a good option. It will help compete with online marketing.

Copywriting and marketing go hand-in-hand.

A good copywriter will ask lots of questions.

Be up to speed in the latest SEO techniques, and have experience in writing for different audiences across different platforms.

Example questions a copywriter will ask.

  • What would you like to achieve by hiring me?
  • Tell me about your customers, who do you want to target?
  • What do you want customers to do?
  • What’s your background and what inspires you?
  • How do you differ from the competition?
  • Describe your brand.

I might encourage you to build-up your reviews and testimonials online to help with your SEO and building trust with your customers.

Or suggest trying a print or email campaign for customers what are not on, or responding to social media.

It’s also about knowing when less is more.

Where a few words or decisive sentence is all that’s needed to entice action.

Or when a lengthy blog piece will benefit.

Who can benefit from hiring a copywriter?

Anyone that needs help finding the right words.

If you’re struggling to find the right approach, pondering on how to connect with your customers, or if you simply need some tips on how to write successfully online, a copywriter will cut through the confusion and guide you in the right direction.

A marketing company or a graphic designer.

A perfect combination. Copywriters can write for individual pieces or help out on large marketing projects.

Publications.

A copywriter writes to attract, humour, provoke, gain attention and is well suited to write for magazines and newspapers. Many copywriters are journalists.

Direct with a business.

You could be a small business looking to improve your marketing and attract new customers, or a large established company looking for someone to take a new approach with campaigns and projects.

Whatever your needs, a copywriter will rise to the challenge of the job and help you achieve your goals.

I hope you enjoyed my blog. 

I am a freelance copywriter.

If you would like me to write for your business or publication I’d love to hear from you. Get in touch.

Vanessa

My service.

Categories
Marketing

Need some content?

Content marketing. A creative tool, a means to attract and engage. Great for SEO. 

Gone are the days where marketing solely involved producing a flyer, ad or newspaper article. Those easy days are gone.

I’m not discounting traditional methods, it can attract a pool of customers who are not responding to online methods, but producing informative and engaging content is the way to go.

A few things to think about

Where are you putting the content.

Your website, a blog, a guest blog, social media, an email… There are different tactics for each platform.

Is it SEO optimised.

Google and other search engines favour high quality content. The right use of keywords, title tags and meta descriptions help, along with a host of other factors. It’s an on-going process defining what makes good SEO.

Promote it well.

Social media works for all businesses. Use it to your advantage. Use good quality photos, images and videos to help your content get noticed. Endorsements from champions in your field can work wonders.

And obviously what you write is important.

This is where a copywriter shines. Think about what you want to achieve, what your customers want to know, the tone, length and timing of your content.

How I can help

I can write some fresh, interesting and SEO optimised content for you. 

Through some creative and targeted copy, I’ll help you build a strong brand and customer base.

I’m an experienced copywriter with a background in marketing. I regularly blog and write my own online articles, and I’m passionate in helping out small businesses. See my service.

My customers vary from small businesses, creative start-ups, marketing agencies, B2B and publishing companies.

Prices start at £120 for a 1000 word blog or article.

Contact me for an informal chat about your requirements.

Vanessa