Content marketing. A creative tool, a means to attract and engage, great for SEO
Gone are the days where marketing solely involved producing a flyer, ad or newspaper article. Those easy days are gone.
I’m not discounting traditional methods, it can attract a pool of customers who are not responding to online methods. Producing informative and engaging content, is the way to go.
A few things to think about
What platform are you using?
Your website, social media, a blog, an email? There are different tactics for each platform.
Is it SEO optimised?
Google and other search engines favour high quality and helpful content. The right use of keywords, title tags and meta descriptions help, along with a host of other factors. It’s an on-going process defining what makes good SEO.
Promote it well
Social media works for all businesses. Use it to your advantage. Use good quality photos, images and reels to help your content get noticed. Endorsements from champions in your field can work wonders.
And obviously what you write is important
This is where a copywriter shines. Think about what you want to achieve, what your customers want to know, the tone, length and timing of your content.
How I can help
I’ll write some fresh, interesting and SEO optimised content for you.
Through creative and targeted copy, I’ll help you build a strong brand and customer base.
I’m an experienced copywriter with a background in marketing. I regularly blog on a range of topics, and I’m passionate in helping out small businesses.
My customers vary from small businesses, creative start-ups, marketing agencies, B2B and publishing companies.
Get in touch for an informal chat about what you need.
Vanessa