I recently received a call from someone who wanted me to copyright their newly written children’s book.
It’s misleading but a copywriter has nothing to do with copyright law.
We have the almighty task of writing for business.
We wear many hats.
We could be writing a dentist’s blog one day, creating action-enticing email campaigns the next, and then move onto writing for a website, and doing all the research, SEO, and behind the scenes tasks that you don’t think about.
The exact role of a copywriter varies.
Some will have a specific job within a company, or if you’re a freelancer, every job is different.
Many will have a background in marketing or journalism, and some are skilled in writing for a specific audience such as the medical or law community.
It’s hard to define but we are all writers.
We aim to find the most effective way to connect with the audience and achieve the desired outcome of the job.
Whether it’s to sell, promote a brand, or move up the pages on Google.
Today’s copywriter
Before online marketing, a copywriter’s role was to research and creatively write for various types of media such as magazines, newspapers, flyers, posters, radio etc.
We still do the above but the role has evolved to writing for and competing in the online world.
We now
Write with SEO in mind
Essential to get found by the target audience.
Write for various online platforms
Such as websites, blogs, emails and social media. There are techniques, tactics and behind the scenes tasks for all.
Develop an all-round marketing strategy
Looking at each business type, target audience, goals and tactics.
Effectively write for print
It’s still a good option. It will help compete with online marketing.
Copywriting and marketing go hand-in-hand.
A good copywriter will ask lots of questions.
Be up to speed in the latest SEO techniques, and have experience in writing for different audiences across different platforms.
Example questions a copywriter will ask.
- What are your goals?
- Tell me about your customers, who do you want to target?
- What do you want customers to do?
- What’s your background and what inspires you?
- How do you differ from the competition?
- What are your brand values?
I might encourage you to build-up your reviews and testimonials online to help with your SEO and building trust with your customers.
Or suggest trying a print or email campaign for customers what are not on, or responding to social media.
It’s also about knowing when less is more.
Where a few words or decisive sentence is all that’s needed to entice action.
Or when a lengthy blog piece will benefit.
Who will benefit from hiring a copywriter?
Anyone that needs help finding the right words.
If you’re struggling to find the right approach, pondering on how to connect with your customers, or if you simply need some tips on how to write successfully online, a copywriter will cut through the confusion and guide you in the right direction.
A marketing company or a graphic designer.
A perfect combination. Copywriters can write for individual pieces or help out on large marketing projects.
Publications.
A copywriter writes to attract, humour, provoke, gain attention and is well suited to write for magazines and newspapers. Many copywriters are journalists.
Direct with a business.
You could be a small business looking to improve your marketing and attract new customers, or a large established company looking for someone to take a new approach with campaigns and projects.
Whatever your needs, a copywriter will rise to the challenge of the job and help you achieve your goals.
I hope you enjoyed my blog.
I am a freelance copywriter.
If you would like me to write for your business or publication I’d love to hear from you get in touch.
Vanessa