Website copy

Creative and competitive website copy for your small brand

Is your website or sales page long overdue a copy refresh?

Need a new landing page for that awesome offer?

Want to start attracting and converting the customers you really want?

Choosing the right words for your website can be tricky.

You need to consider your branding, tone-of-voice, audience, goals, SEO and more.

It’s definitely not a case of one template fits all.

It’s also easy to overthink and complicate your messaging especially when writing for your own business.

You can go around in circles trying to write that perfect pitch or product description.

From the initial hook to getting those benefits and keywords in, all while trying to sound unique and appealing and entice action..

It’s a big job for anyone.

But it’s worth taking the time to get your content and tactics right.

With a tailored approach you can build trust, inspire your audience and convert those browsers and curious customers into swift and eager buyers!

Need help to write some inspiring and stand-out content for your website?

I’m Vanessa, an experienced copywriter in west Wales who can do all the research, planning and web content writing for you.

Working closely with you, I’ll write for you:

✅ A brand defining headline, tagline and company introduction

✅ Engaging content that will strike a chord and lead customers through your site

✅ Compelling product and service descriptions with subtle and appealing call-to-actions

✅ Clear and helpful content to build trust and answer common questions

✅ Enticing page titles and meta descriptions to get more clicks and people checking out your site

✅ Plus SEO optimised content to help Google match targeted customers with your business

If you need original and customer-focused website copy to help you stand out and attract new customers, get in touch.

Who I write for

From small brands in Wales to big London-based events. I write competitive web copy for:

• Local businesses
• Service providers
• Big events
• The tourism industry
• Creative workshops
• Small & niche brands

Happy to send work samples. Through B2B marketing roles and as a freelancer, I’ve written effective web copy for a wide-range of businesses.

I can write for your main sales page, your brand story or for your entire website.

You will get

✔️ Plenty of marketing tactics

When a new customer lands on your website you need to make that great first impression, keep them interested and entice action. So getting to know your top benefits, as well as looking at other aspects like design and your overall strategy is important. 

✔️ Clear copy in your brand voice 

We all have a unique voice and using that voice with confidence will help you compete. The words and lingo you use, the stories you tell and the values you share. It all creates an impression of your brand and service.

✔️ Engaging copy, turn those browsers into buyers

What do your customers really desire? Getting to know your audience as much as possible, along with getting to know your story and how you stand out from the crowd is key for me.

✔️ Compelling product and service descriptions

Whether you have one or 20 product descriptions, I’ll use an enticing mix of benefits and features to help customers make their decision, storytelling to inspire, with clear and punchy call-to-actions to entice action. 

✔️ SEO for your website 

High quality content that aligns with your customer’s needs. With savvy use of links, keywords, title tags, meta descriptions and other elements, to boost SEO and help Google match new customers with you.

✔️ A friendly and professional service

I’ll listen to what you need, take you through each stage of the project and keep you updated throughout. From the initial briefing and research, to the final draft with proofing.

Want to attract and convert more customers through your website? Let’s work together.

Get in touch for a chat and quote.