My service

Targeted email campaigns + optimised website content

Events, courses, tourism, service-based businesses let’s work together.

Hi!

I’m Vanessa – a Wales-based copywriter and marketer.

I create unique email campaigns, and write optimised website content for each business.

So you can show up online and convert the customers who are perfect for you.

✔️ Website content
✔️ Service + product pages
✔️ Email campaigns
✔️ Event marketing
✔️ Newsletters
✔️ Branded content
✔️ Blogs

Let’s get planning

There’s no one copy template that fits all.

If you want to inspire customers and entice action, you need to get to the heart of what makes you different.

As well as having a solid understanding of your audience, goals and the platform you’re using.

I work with service-based businesses, courses and memberships, B2B, events, tourism, and small brands.

Specialising in website and email marketing, I’m passionate in helping small brands thrive online and make sales.

A strong background in B2B events, tourism and customer communications.

I’ve worked on many successful campaigns – big event promotions, website launches, course launches, brochures, blogs, ads and more.

Need marketing help?

Fresh content and smart tactics to help you attract new customers?

Website Content. Vanessa Williams Copywriter

My story

About me

I’m in Pembrokeshire, west Wales. We have a stunning coastline and many innovative small businesses – come visit!

I started copywriting in London (my stint of 7 years) as a Marketing Manager in events for the Hemming Group – a big publishing and events company.

Planning and creating email campaigns, with high targets to meet and 1000s of delegates and subscribers to bring in. I soon learned how to build a strong campaign, use data strategically, and craft personable and action-enticing content.

I’ve also worked in many client and customer-facing roles in tourism, recruitment, fashion, publishing, and some interesting small businesses.

I keep it real and always put the customer at the heart of my copy.

Now living in Pembrokeshire, I collaborate with small brands and businesses in Wales and beyond.

From helping new brands launch a website with enticing and optimised copy. To writing action-enticing email sequences, for events, course launches, memberships and more.

Training 

I regularly update my skills with a focus on email and website marketing.

I’m a member of Kate Toon’s Digital Marketing Collective – a thriving business community. I train with the best and get the latest insights from many talented marketers and business owners.

I gained valuable skills in my 4-year B2B marketing role. Including project management, data management, copywriting, event marketing, and planning email campaigns.

I’ve also taken copywriting courses with Hemsley Fraser and the London College of Media and Publishing.

My clients 

From local tourist and service-based businesses to big events in London.

No niche, I have a good amount of experience writing/marketing for:

  • Service providers
  • B2B events
  • The tourism industry
  • Creative and professional courses
  • A range of small brands

Need help with your marketing?

Fresh content + tactics to help you find and convert your wish-list customers?

Get in touch for an obligation-free quote.